A personal brochure
Bill Safire’s book Good Advice (More than 2000 Quotations to Help you Live Your life) quotes financial columnist Jane Bryant Quinn describing a resume as personal brochure about you. Having spent more than 20 years in advertising and public relations agencies, I can attest both to the accuracy of that description, and to the effort it takes to represent something clearly, concisely and in a way that makes the reader wanting to learn more about you. The nice thing about the resume format is that you don’t have to worry about glitz and glitter as you might in a brochure. The bad thing is that nothing is harder than writing about yourself in a way that helps you sell yourself — and if you don’t happen to be in a job in which communications is an end product, it is even more of a challenge.